The Donation Point product is a development of the Give Back Campaign.
The Give Back Campaign operates on the following basis.
Non profits have databases of followers.
Those followers spend money every day.
If a business offered a % or flat amount per non profit supporters, how many non profit supporters would chose that business over another.
Non profits through The Give Back Campaign now have a solid verifiable way of tracking donations from supporter businesses when their supporter shops at partner businesses. The businesses also love the program because they are attracting customers with a passion and enthusiasm.
The Give Back Campaign operates in Australia, New Zealand and The United States.